With the expanding
adoption of smart phones and tablets, demand for multiple device compatible
websites has reached its pinnacle. A responsive web design (RWD) not just keeps
up and standardizes the same look and feel for a site independent gadgets, it
likewise deal with factors such as click versus touch, screen size, pixel
resolution, support for Adobe’s Flash technology, optimized mark-up and several
others. The creation of layout, subsequent coding and the last visual
presentation is done in a manner that the responsive development offers the ideal
viewing sense to any viewer for any site in any device. Not just a responsive
web design upgrades the viewing experience however it additionally deals with
SEO, which is the focal component of any digital marketing strategy.
In
the realm of SEO, the idea of mobile has always been dubious. Yes, everyone
needs a mobile site but what is the ideal approach to do it? Google has at last
recommended that website should use responsive design as the components of RWD
can positively influence SEO by following ways:
·
Increase in local SEO ranking:
RWD
will increase local ranking, if you are targeting the local keywords. More people
are searching for directions to local business using their mobile devices. Mobile search results are mostly
affected by Geo-specific parameters; therefore, in this manner, site should
meet the SEO pointers. This assists Google to recognize your optimized
site as the one that is appropriate for standard placement in search engines.
·
RWD eliminate duplicate content:
Web masters
who build up mobile version of a website usually duplicate content from the
primary site to the mobile version. This ultimately diminishes the credibility
of the mobile site in the eye of the search engine. However, a responsively designed
mobile site implies that is just in one place and expels the difficulties of
overhauling the duplicate content.
·
The onsite SEO efforts do not go worthless:
Social
sharing and onsite SEO endeavors will
likewise be pertinent to the mobile version of your site. All your onsite SEO undertakings
will be kept up for the mobile site comprising the title tags,
, meta description, keywords, anchor text, , internal link structure, search engine
and content-friendly URLs.
·
One website, one URL:
With
one website it implies that search engine gets the chance to spare time
crawling at each things. A responsive site will convey the greater part of the
site's content as opposed to any alternate ways. This permit the mobile users
access the entire site and get information they are looking for.
·
RWD is Google's top pick:
Google
says “Responsive website design is
the most ideal approach”. Google is prevailing in the search
engine fields. Its algorithm puts a ton of accentuation on user’s experience
and Google remunerate those websites which has top placement in the SERPs if
they enhance their user experiences. An enhanced user experience incorporates
average time spent on a site, its skip rate and social sharing. If these
factors can be dealt of it will help to improve the site rank and satisfy the
mobile browsers.
On the contrary, if
you do not have mobile site, then most of the visitors will go to Google to
find a site that is easily readable. This eventually raises your site’s skip
rate and as a result lowers your ranking. However, with responsive web design,
visitors can easily access all the content they want in a format that is easily
readable.
As both search engine
optimization and responsive web design aims to enhance the user experience, Google
needs you to give esteem to them. Google wants you to give top preference to
users and meet them at any location, at any time and on any screen. Therefore,
responsive design and SEO goes hand-in-hand.
With the expanding adoption of smart phones and tablets, demand for multiple device compatible websites has reached its pinnacle. A respon...
