With the expanding adoption of smart phones and tablets, demand for multiple device compatible websites has reached its pinnacle. A responsive web design (RWD) not just keeps up and standardizes the same look and feel for a site independent gadgets, it likewise deal with factors such as click versus touch, screen size, pixel resolution, support for Adobe’s Flash technology, optimized mark-up and several others. The creation of layout, subsequent coding and the last visual presentation is done in a manner that the responsive development offers the ideal viewing sense to any viewer for any site in any device. Not just a responsive web design upgrades the viewing experience however it additionally deals with SEO, which is the focal component of any digital marketing strategy.



In the realm of SEO, the idea of mobile has always been dubious. Yes, everyone needs a mobile site but what is the ideal approach to do it? Google has at last recommended that website should use responsive design as the components of RWD can positively influence SEO by following ways:

·         Increase in local SEO ranking:

RWD will increase local ranking, if you are targeting the local keywords. More people are searching for directions to local business using their mobile devices. Mobile search results are mostly affected by Geo-specific parameters; therefore, in this manner, site should meet the SEO pointers.  This assists Google to recognize your optimized site as the one that is appropriate for standard placement in search engines.

·         RWD eliminate duplicate content:

Web masters who build up mobile version of a website usually duplicate content from the primary site to the mobile version. This ultimately diminishes the credibility of the mobile site in the eye of the search engine. However, a responsively designed mobile site implies that is just in one place and expels the difficulties of overhauling the duplicate content.

·         The onsite SEO efforts do not go worthless:

Social sharing and onsite SEO endeavors will likewise be pertinent to the mobile version of your site. All your onsite SEO undertakings will be kept up for the mobile site comprising the title tags, , meta description, keywords, anchor text, , internal link structure, search engine and content-friendly URLs. 

·         One website, one URL:

With one website it implies that search engine gets the chance to spare time crawling at each things. A responsive site will convey the greater part of the site's content as opposed to any alternate ways. This permit the mobile users access the entire site and get information they are looking for.

·         RWD is Google's top pick:



Google says “Responsive website design is the most ideal approach”. Google is prevailing in the search engine fields. Its algorithm puts a ton of accentuation on user’s experience and Google remunerate those websites which has top placement in the SERPs if they enhance their user experiences. An enhanced user experience incorporates average time spent on a site, its skip rate and social sharing. If these factors can be dealt of it will help to improve the site rank and satisfy the mobile browsers.

On the contrary, if you do not have mobile site, then most of the visitors will go to Google to find a site that is easily readable. This eventually raises your site’s skip rate and as a result lowers your ranking. However, with responsive web design, visitors can easily access all the content they want in a format that is easily readable.


As both search engine optimization and responsive web design aims to enhance the user experience, Google needs you to give esteem to them. Google wants you to give top preference to users and meet them at any location, at any time and on any screen. Therefore, responsive design and SEO goes hand-in-hand.
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